Licensing page vs pricing names
Commercial useVerifiedThe licensing page says Free and Lite output is personal use only, and Plus, Unlimited, and Enterprise include commercial usage rights without a watermark. The pricing page instead names Plus, Pro, and Ultra. The pages do not say whether Pro or Ultra is the plan the licensing page calls Unlimited.
Free and Lite Plans: Content generated under these plans is for personal use only. You do not have commercial usage rights. Generated content includes a watermark that cannot be removed, even if you later upgrade your subscription. Plus, Unlimited and Enterprise Plans: Content generated under these plans includes commercial usage rights with no watermark.
Fetched 2026-10-15 · last check 2026-10-16 · Source
Output assignment
Ownership of outputsVerifiedThe terms say the customer owns Output and that Luma assigns its right, title, and interest in that Output. The assignment excludes third-party Output.
As between the parties and to the greatest extent permitted by Law, Customer owns and retains all right, title, and interest in and to the Output and Luma hereby assigns to Customer all of Luma’s right, title, and interest in and to the Output. The foregoing assignment above does not include any right, title, or interest in Output of any third party.
Fetched 2026-10-15 · last check 2026-10-16 · Source
Commercial use is plan-tied
License caveatVerifiedCommercial use is limited to output produced during an active paid subscription that allows commercial use. Luma also reserves the right to embed watermarks or provenance metadata.
it can only use the Outputs for commercial purposes if the Outputs were produced during an active Subscription Term under Customer’s paid subscription allowing for the commercial use of those Outputs. Luma reserves the right, in its sole discretion and without prior notice, to embed watermarks, content credentials, provenance metadata, or other identifying information in or associated with Output
Fetched 2026-10-15 · last check 2026-10-16 · Source
Steam AI disclosure
Steam disclosureVerifiedPlayer-facing art, sound, narrative, or localization made with this tool is the kind of shipped content Steam's Content Survey asks about (Pre-Generated). This is Valve's rule, not a statement from the vendor.
Pre-Generated: Any kind of content that ships with your game and is consumed by players that is created with the help of AI tools during development.
Fetched 2026-10-15 · last check 2026-10-16 · Source